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Subject: RE: UKNM: Jungle Bailout?
From: chas linn
Date: Tue, 5 Sep 2000 23:26:31 +0100

Michael

Date: Tue, 5 Sep 2000 12:08:45 +0100
>From: Michael Reidy <michaelatbespoke [dot] co [dot] uk>
>Subject: RE: UKNM: Jungle Bailout?
>
>Are people actually starting to realize that only products have value and
>not brands?
>

Are you sure about this? I understand that Richard Branson has just done an
airline tie-up with a far eastern airline. The exact details of the deal
escape me which is a shame as they would add wheight, but the jist is:

Far Eastern Airline puts in 500 million dollars to deal in 50 - 50 venture,
Virgin put in 50 million and brand name - sounds like value to me.

But then perhaps you were being ironic as are most of the posts to this list
these days.

Chas

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  RE: UKNM: Jungle Bailout?, David Simpson

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