RE: UKNM: Jungle Bailout?

[Michael Reidy]

Not much to disagree with there, Stewart.


One question: What value does the Virgin brand have without Richard Branson?

There are those who would argue that he is the brand!


Virgin is the ultimate example of successful brand extension.


MR



Michael Reidy

Marketing Director & Online Media

Bespoke Publications Ltd

7 Eastgate

Banstead

Surrey SM7 1RN

England

T. + 44 (0)1737 215200

F. + 44 (0) 1737 356433



		-----Original Message-----

		From:	Stewart Dean [

SDeanScient [dot] com (mailto:SDeanScient [dot] com)

]

		Sent:	Tuesday, September 05, 2000 4:46 PM

		To:

uknmchinwag [dot] com

		Subject:	RE: UKNM: Jungle Bailout?


		> Michael Reidy doth spak.

		>

		> Are people actually starting to realize that only products


		> have value and

		> not brands?

		>


		You ain't from around these part are you? How much reality

infringes on the

		marketing dream is arbitary in many cases. Pick up Wired and

it's full of

		companies who think their brand hold the same communication

value as

		McDonalds.


		You're right - but the measure of a brand is how many

products it can shift

		- especailly those with a amazingly high mark up (like Nike

for example).


		I doubt you'd say the virgin brand was worthless for

example. Brand

		unfortunatly does have a high value for many - simply as it

give a point of

		reference in a chaotic product ladened world. I think

Radiohead have the

		right idea (see this months Q).


		Cheers





~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com