RE: UKNM: Jungle Bailout?

[Stewart Dean]

> Michael Reidy doth spak.

> 

> Are people actually starting to realize that only products 

> have value and

> not brands?

>


You ain't from around these part are you? How much reality infringes on the

marketing dream is arbitary in many cases. Pick up Wired and it's full of

companies who think their brand hold the same communication value as

McDonalds. 


You're right - but the measure of a brand is how many products it can shift

- especailly those with a amazingly high mark up (like Nike for example).


I doubt you'd say the virgin brand was worthless for example. Brand

unfortunatly does have a high value for many - simply as it give a point of

reference in a chaotic product ladened world. I think Radiohead have the

right idea (see this months Q).


Cheers


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