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Subject: Re: UKNM: The truth about the value of Coke's brand
From: Robin Edwards
Date: Tue, 5 Sep 2000 23:57:03 +0100

How awesome, then, would it have been to run the test a third time with Coke
in a Pepsi can and vice versa?

For the record I prefer Pepsi, in both taste and brand.

R

----- Original Message -----
From: Charlie Osmond <charlieosmondatyahoo [dot] com>
To: <uknmatchinwag [dot] com>
Sent: Tuesday, September 05, 2000 5:01 PM
Subject: UKNM: The truth about the value of Coke's brand


> Michael and others,
>
> The power of added value from a brand can be seen from the following study
> results:
>
> *Blind Cola Test
> - Prefer Pepsi to Coke: 51%
> - Prefer Coke 44%
> - Can't Say 5%
>
> *Open test where the brands can be seen
> - Prefer Pepsi 23%
> - Prefer Coke 65%
> - Can't say 12%

[Sam says: msg chopped]


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Replies
  Re: UKNM: The truth about the value of C, Ray Taylor
  UKNM: Pepsistuff (was: The truth about t, rODbegbie

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