UKNM: Pepsistuff (was: The truth about the value of Coke's brand)

[rODbegbie]

Slightly offtrack, but... http://pepsistuff.yahoo.com/


None of that "Mail in your ringpulls" nonsense in the US -- just enter the

code from under the bottlecap, and redeem yer points.  Plus, they're

offering an interesting mix of real-worlde items (CDs, bags, t-shirts), and

digital downloads (online gift vouchers, screen savers, MP3s, etc).


I can't remember the last time I actually collected "tokens" for a promotion

(probably not since I got my Coco Pops mug which played the music from the

commercials when you lifted it up), but I'm on my way to getting a bright

blue travel bag!


rOD.


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Robin

> Edwards

> Sent: Tuesday, September 05, 2000 3:05 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: The truth about the value of Coke's brand

>

>

> How awesome, then, would it have been to run the test a third

> time with Coke

> in a Pepsi can and vice versa?

>

> For the record I prefer Pepsi, in both taste and brand.

>

> R

>

> ----- Original Message -----

>

From: Charlie Osmond <charlieosmondyahoo [dot] com>

>

To: <uknmchinwag [dot] com>

> Sent: Tuesday, September 05, 2000 5:01 PM

> Subject: UKNM: The truth about the value of Coke's brand

>

>

> > Michael and others,

> >

> > The power of added value from a brand can be seen from the

> following study

> > results:

> >

> > *Blind Cola Test

> >    - Prefer Pepsi to Coke: 51%

> >    - Prefer Coke                44%

> >    - Can't Say                      5%

> >

> > *Open test where the brands can be seen

> >    - Prefer Pepsi                23%

> >    - Prefer Coke                  65%

> >    - Can't say                     12%

>

> [Sam says: msg chopped]



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