Re: UKNM: Looking for an online marketing agency

[Neil Durrant]

you could try www.affiliatemarketing.co.uk



----- Original Message -----

From: Edward Peppitt (Dynamics) <

edwardlearningresource [dot] co [dot] uk

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, September 06, 2000 4:12 PM

Subject: UKNM: Looking for an online marketing agency



> I represent a major retailer of travel books, maps and accessories that

> launches a database driven e-commerce site in two weeks time.

> We have been looking for some time for specialist online marketing support

> to assist with the launch and ongoing traffic to the site.

>

>

> Directories and search engines:

> Submission and optimisation. Is this a manual process? How important is

the

> use of software to perform this task? We have considered the use of

> Interceptor, although some agencies have suggested that it would not be

> necessary.

>

> Affiliate programmes:

> We have considered the use of affiliate networks (Magic Button; UK

> Affiliates), or trying to go solo. If solo, is there software

off-the-shelf

> that runs in the UK? What are the pitfalls? If solo, how do we track

> affiliate activity? Is this tracking auditable?

>

> Tracking:

> We have looked at one or two software packages that track customer

activity

> (Intellitracker). We have two tracking requirements - first to track

> affiliate activity in order to pay commissions for sales referred. Second,

> to track sources of customers both in general (eg Which search engine?)

and

> specific (Which campaign?).

>

> Permission e-mail campaigns:

> We have a list of 2,500 subscribers to our site prior to go-live. What

> should we do with it? How should we use it? What sort of launch campaign?

>

> Newsgroups/Forums:

> We need help in the use and development of newsgroups and forums. We have

no

> experience in this area, but have been told that it should form an

important

> part of our online marketing strategy.

>

> Online PR:

> We have engaged an offline PR agency for both the launch and first twelve

> months of trading. We need specific help for the online PR.

>

>

> Any help or advice about who to use/where to go would be much appreciated

>

> Ed



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com