UKNM: Looking for an online marketing agency

[Edward Peppitt \(Dynamics\)]

I represent a major retailer of travel books, maps and accessories that

launches a database driven e-commerce site in two weeks time.

We have been looking for some time for specialist online marketing support

to assist with the launch and ongoing traffic to the site.



Directories and search engines:

Submission and optimisation. Is this a manual process? How important is the

use of software to perform this task? We have considered the use of

Interceptor, although some agencies have suggested that it would not be

necessary.


Affiliate programmes:

We have considered the use of affiliate networks (Magic Button; UK

Affiliates), or trying to go solo. If solo, is there software off-the-shelf

that runs in the UK? What are the pitfalls? If solo, how do we track

affiliate activity? Is this tracking auditable?


Tracking:

We have looked at one or two software packages that track customer activity

(Intellitracker). We have two tracking requirements - first to track

affiliate activity in order to pay commissions for sales referred. Second,

to track sources of customers both in general (eg Which search engine?) and

specific (Which campaign?).


Permission e-mail campaigns:

We have a list of 2,500 subscribers to our site prior to go-live. What

should we do with it? How should we use it? What sort of launch campaign?


Newsgroups/Forums:

We need help in the use and development of newsgroups and forums. We have no

experience in this area, but have been told that it should form an important

part of our online marketing strategy.


Online PR:

We have engaged an offline PR agency for both the launch and first twelve

months of trading. We need specific help for the online PR.



Any help or advice about who to use/where to go would be much appreciated


Ed



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