Re: UKNM: The truth about the value of Coke's brand

[will rowan]

Neil,

welcome to my anorak :�o


Will

Neil [dot] McIntoshguardian [dot] co [dot] uk

 wrote:


> >I guess the principle of embedding icons works, cos if you look at the

> >current

> >Smirnov tv ad, where the hero bowls down the boardroom table, his bowling

> >shirt

> >is marlboro branded. Why did the creative team put it there? And why did

I

> >notice it? Sad, really.

>

> Aha - someone else who spotted it! And I thought I was alone in my

madness.

> Might it just be an accident, or is there a deliberate Smirnoff/Marlboro

> tieup?

> A neat way of getting round advertising laws, innit? ;-)

>

> Neil Mc

>

> ===================

> Neil McIntosh

> Deputy editor, Online

> The Guardian, London

> t: 020 7239 9925

> f: 020 7713 4154

> www.guardian.co.uk

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