Re: UKNM: The truth about the value of Coke's brand

[Neil.McIntosh]

>I guess the principle of embedding icons works, cos if you look at the

>current

>Smirnov tv ad, where the hero bowls down the boardroom table, his bowling

>shirt

>is marlboro branded. Why did the creative team put it there? And why did I

>notice it? Sad, really.


Aha - someone else who spotted it! And I thought I was alone in my madness.

Might it just be an accident, or is there a deliberate Smirnoff/Marlboro

tieup?

A neat way of getting round advertising laws, innit? ;-)


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925

f: 020 7713 4154

www.guardian.co.uk



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