uk-netmarketing Archive
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Subject: | Re: UKNM: RE: Splash debit card for under 18s |
From: | Steve Johnston |
Date: | Thu, 14 Sep 2000 22:42:44 +0100 |
Hi Dan,
The important difference about Splash - as it _seems_ to me, 'cos I don't
_actually_ know yet - and the reason it is going to cost GE, Arts Alliance
et al. billions to establish is that it subverts the existing payments
clearing systems which are dominated by the banks (and the Visa and
Mastercard they collectively own). To implement a new payments structure is
something that is really only feasible through the internet as the
instore/competitive issues about the status quo are probably insurmountable.
For online retailers, a prepaid system where money really is money, and not
a suggestion of money at the chargeback whims of the banks, has to be very
welcome. Anyone currently taking credit cards from consumers owes it to
themselves to look at this thoroughly. Besides, I have an inexplicable
soft-spot for anything Arts Alliance tries to do - never met them though.
The key thing about the pocketcard of which you speak and its VISAbuxx.com
equivalent, is that they play into the status quo. Which, trust me, is not a
good thing when it comes to banks and payments.
You mustn't forget that teenagers have been able to buy online in the UK for
sometime using the Solo subset of Switch - kids from 12 can own one and it
authorises every transaction and only works if there are cleared funds in
the account. Amazon.co.uk has been taking Solo for ages - I wonder if they
even know the percentage of Solo users on their site who are under 18.
Steve.
----------------------------------------
stevejohnston [dot] co [dot] uk
t: +44 (0) 7050 6050 33
f: +44 (0) 8707 3455 33
----------------------------------------
----- Original Message -----
From: Dan Calladine <dcalladinemediaaudits [dot] com>
To: <uknmchinwag [dot] com>
Sent: Tuesday, September 12, 2000 12:55 PM
Subject: UKNM: RE: Splash debit card for under 18s
> I think it's an incredibly smart idea, but I've just done a quick search
and
> found pocketcard (http://www.pocketcard.com) which seems to do the same
> thing, but better, because it's Visa, and acceptable in shops.
>
> The point being that people under the age of 18 are not liable for their
> debts, so they can't have bank accounts with overdraft facilities, or
their
> own credit cards (unless they're guaranteed by someone over that age), so
a
> debit card will only let them spend what they've got.
>
> It's bound to lead to playground one-upmanship, with some kids having
them,
> but most not, and the kids having them boasting about what their limits
are.
>
> It will also mean that sites can target kids more directly, because
they'll
> have their own means of paying for stuff online, and they won't need
> parental clearance to spend out on stuff they've seen online.
>
> So - the concept is very good for sites targeting kids, and a very smart
> idea, albeit potentially socially divisive, but there's some strong
> competition out there.
>
> All IMHO
>
> Dan
[Sam says: msg chopped]
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Replies
UKNM: RE: Splash debit card for under 18, Dan Calladine
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