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Subject: RE: UKNM: How do they do that ?
From: Chris Lewis
Date: Thu, 14 Sep 2000 22:39:31 +0100

Hi Lindsey,

much of the content on our site is Finance and New Technology related
- perhaps a bit "too" broad actually. The idea is to filter users
through to our other corporate and product sites. This originally was
to be done covertly, yet the overt approach has worked far better.

The idea for the forum is to persuade our users to discuss the issues
raised by our content, but ideally to create a community that feeds
on itself. This I know is possible as many members of the list have
pointed out to me. We aim to attract finance and technology students
and business execs that have use of certain reference materials,
however the "hooks" available to me are as always particularly
limited.

with a soar head...

Chris.




>Hi Chris
>
>A few questions for you- What are you trying to achieve and why? Are you
>looking to attract users overtly or covertly? Why do you want users to go
>to your discussion forum? Who do you want to attract? What marketing
hooks
>you have at your disposal to do this?
>
>Let me know
>
>cheers
>
>Lindsey
>
>ps. about the headbanging- i hope you're not doing this in public?!
>
>___________________________________
>
>Lindsey Pickles
>Digital Outlook Communications Ltd.
>6 Melbray Mews
>158 Hurlingham Road
>London
>SW6 3NG
>T: +44 (0) 20 7348 6604
>M:+44 (0) 7968 496682
>F: +44 (0) 20 7348 6601
>www.digital-outlook.com
>
>
>
>-----Original Message-----
>From: Chris Lewis [mailatstrategyweb [dot] net (mailto:mailatstrategyweb [dot] net)]
>Sent: 12 September 2000 15:11
>To: uk-netmarketingatchinwag [dot] com
>Subject: UKNM: How do they do that ?
>
>
>Hi All,
>
>I was wondering if anybody has been involved in attracting users to
>participate in discussion forums.
>How did you do it and did it create real added value from a Marketing
>point of view ?
>
>Banging my head....:)
>
>Chris.
>
>StrategyWeb

StrategyWeb

Amstelveenseweg 88-90,
1075 XJ,
Amsterdam,
The Netherlands.

Tel: 31-(0)20-5895555
Fax: 31-(0)20-5895566
e-mail: mailatstrategyweb [dot] net
URL: http://www.StrategyWeb.com


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Replies
  Re: UKNM: How do they do that ?, Chinwag

Replies
  RE: UKNM: How do they do that ?, Lindsey Pickles

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