UKNM: QXL customer service

[Richard Uttley]

Has anyone else tried to unsubscribe from QXL? I've lost count of the number

of unsubscribes I've sent in. Yet I'm still getting three or four emails a

day from them. Perhaps they think that if they throw enough at me something

will stick. But where I'm concerned it's being counter productive and I'm

starting to feel a little aggrieved. Especially when the emails have little

to do with any previous buying or interest patterns I may have displayed.

Amazon seem to have it right: An email now and again with relevant info.

finds me much more receptive.


When signing up for interest mail I like to believe that it is going to be

relevant for the majority of the time and I'll ultimately gain. But some

seem to be opening up the gate for a blanket bomb of info whether it's

relevant or not.


Without doubt I'm all for growing a customer and staying in touch. But maybe

this form of email marketing needs the refinements often discussed in this

list putting into practice before it goes too far and gets accorded the same

attributes as spam. I'd be interested to know if anyone else is thinking the

same. :)


Richard M Uttley

Marketing Director

Netstep

e-mail:

richardnetstep [dot] co [dot] uk

www: http://www.netstep.co.uk



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