RE: UKNM: Re: Online Advertorial

[?]

I have no problem with them as long as they are noted as sponsored by...  It

is  a small but important difference.  And product placement is a good

product intro.  Superman III (first film where product placement became an

issue and problem) displayed there is some need for rules there should be

limits.  The truck that crushed Superman had a very well know cigarette

company written all over its sides.  This was frowned on because it was a

family film.  I see nothing wrong with the right product in the right place

(Nokia mobile just arrived in a jiffy bag) And yes the Coke bill board in

Superman III was a good one, no complaints there (had to sorry).


Help,

I am not anti advertising just cons, I see so many on the internet and feel

large companies should set an example.


Richard Bailey

Internet Sales Executive

www.Godado.co.uk

RBaileyGodado [dot] com

Tel: +44 (0)20 7236 7722



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Tony

Newland

Sent: Monday, September 25, 2000 11:05

To:

uknmchinwag [dot] com

Subject: RE: UKNM: Re: Online Advertorial



I think that is the info is informative, interesting and factually to the

point then as with other forms of advertising it is up to the viewer to make

up their own mind. This leads to future questions about product placement in

the various media (film, television etc) where the position in the States is

v different from here in the UK. With the advent of set top boxes which

may/may not result in ads being chopped by the viewer at some point, paying

for prodcut placement in films and TV shows is going to be increasingly

debated and eventually (IMHO) utilised..although the law on this is a

sticking point at present. Is a lead character in a film which is made in

the US which we see in the UK regardless drinking a can of Coke (sorry

couldn't resist) dishonest, even when said brand has paid x amount for it?

Interesting times as the Chinese would say.


Tony.


> Tony Newland

> Advertising & Sponsorship Manager

> Rainbow Network Plc

> phone: 0207 278 1105

> fax: 0207 713 7732

> web: http://www.rainbownetwork.com


[Sam says: msg chopped]



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