RE: UKNM: Re: Online Advertorial

[Tony Newland]

I think that is the info is informative, interesting and factually to the

point then as with other forms of advertising it is up to the viewer to make

up their own mind. This leads to future questions about product placement in

the various media (film, television etc) where the position in the States is

v different from here in the UK. With the advent of set top boxes which

may/may not result in ads being chopped by the viewer at some point, paying

for prodcut placement in films and TV shows is going to be increasingly

debated and eventually (IMHO) utilised..although the law on this is a

sticking point at present. Is a lead character in a film which is made in

the US which we see in the UK regardless drinking a can of Coke (sorry

couldn't resist) dishonest, even when said brand has paid x amount for it?

Interesting times as the Chinese would say.


Tony.


> Tony Newland

> Advertising & Sponsorship Manager

> Rainbow Network Plc

> phone: 0207 278 1105

> fax: 0207 713 7732

> web: http://www.rainbownetwork.com

>

> Any opinions expressed in this message are those of the author only and do

not necessarily represent the views of RAINBOW NETWORK PLC.

>

>



-----Original Message-----

From: Richard Bailey [

RBaileygodado [dot] com (mailto:RBaileygodado [dot] com)

]

Sent: 25 September 2000 10:55

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: Re: Online Advertorial



The reason they are banned on the TV is they are seem to the masses (who it

seems have been deemed unable to think for themselves) as a real persons

personal view.  The TV regs say that if this view is paid for then it is an

advert and should be clearly stated or understood.  The difference in the

law is number of users and government regs.  I feel a con is a con and

giving a con a big wordy name and putting it on the net does not make it

right.  Who cares if loads of magazines do it, does that make it right to

con if other companies do it? Newspapers seem to police themselves quite

well on this matter.  The whole point I was making is that it will devalue a

site and I can never escape the feeling that it is wrong because it is

masked as a real balanced 'human' view.


Richard Bailey

Internet Sales Executive

www.Godado.co.uk

RBaileyGodado [dot] com

Tel: +44 (0)20 7236 7722


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Andrew M

Warner

Sent: Sunday, September 24, 2000 05:07

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Re: Online Advertorial



I disagree.  Whilst the advertorial approach has been favoured by some dodgy

advertisers offline (i.e. "you too can become a millionaire by buying my

book"), used properly, it can be a  useful communications option for

marketeers.   Advertorial can work if the brand being advertised and the

host publication are a good match, and the host publication has a well

defined, loyal/passionate readership .  Youth/fmcg brands have used them to

good effect for years with mags such as Smash Hits, More and J17 and more

recently more upmarket brands have utilsed magazines such as Esquire, Arena

and Vogue to good effect.  It is has absolutely nothing to do with conning

people, advertorial is always introduced as promotional content by

responsible publications, and it is pretty obvious that it is promoting a

product.


[Sam says: msg chopped]



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