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Subject: RE: UKNM: Institute of Direct Marketing UKNM Digest V1 #660
From: Sarah Clelland
Date: Mon, 25 Sep 2000 15:29:15 +0100

Oh come on Sarah - what textbook are you using?
Mine's got 656 pages and the whole of page 361, as well as a few lines
on page 362 I might add, is totally dedicated to New Media.
What more do you want? Honestly.

On a serious note, what I find really irritating is that the CIM has
the nerve to insist that you buy a new textbook ("well, you *could* borrow
your friend's copy from last year, but frankly if you want to pass you
will need to fork out 20+ for the latest version") but then fails to
update either the bloody book or their syllabus with anything about
on-line marketing.

I don't feel like a pariah though. I feel like Galileo - it's round I
tell you, round!!

Sarah Clelland
Snow Valley
020 7250 1056
www.snowvalley.com


-----Original Message-----
From: sarah simonds [slpsimondsathotmail [dot] com (mailto:slpsimondsathotmail [dot] com)]
Sent: 25 September 2000 13:28
To: uk-netmarketingatmail [dot] chinwag [dot] com
Subject: UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660


Ruth
this is a relief to hear, since I'm dismayed that the Chartered Institute of
Marketing are in denial. Net marketing doen't seem to be addressed at all
in the syllabus for even their most advanced course. The PostGrad Diploma
set text, for Integrated Marketing Communications, has not a mention of the
internet, let alone e-mail for marketing. How long will it take them to
catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like
a pariah.

Sarah Simonds
GAIN Development Officer
s [dot] simondsatcs [dot] ucl [dot] ac [dot] uk
--------------------------------------------

Date: Mon, 25 Sep 2000 08:50:35 GMT
From: "Ruth Stone" <ruthstoneukathotmail [dot] com>
Subject: Re: UKNM: RE: The Institute of Direct Marketing

John

Thanks for your comments.

I Hope you didn't think I had a humour by-pass, I simply meant that in
additon to the general joviliaty of the cyberchat there is useful comment
and advise coming through as well.

Further, the IDM from the outset have recognised the power of the new media
and embraced it whole heartedly. The problem, to an extent, has been
convincing certain factions of the direct marketing community themselves
that:

(a) the internet will re-invent marketing - both on and off line
(b) the IDM are delivering courses and services to guide direct marketing
and other business professionals to understand how

Perhaps the other professional associations representing the industries you
mentioned have suffered the same.

Ruth


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