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Subject: RE: UKNM: Re: Institute of Direct Marketing
From: Mario Tilney-Bassett
Date: Mon, 25 Sep 2000 16:03:37 +0100

When everything in the world of new media is so new, and case studies are so
few and far between, how CAN there be a course?

And wait till iTV really kicks in and every ad is direct response...

Surely the best thing is to absorb all the existing marketing texts, all
that Kotler etc have ever written then apply their work to the web...

We are all in the position of making the history and creating the techniques
that students will study in a few years hence....

Learn by doing

Mario Tilney-Bassett
Market Tiers 4DC
29-55 Gee Street, London, EC1V 3RE
Tel: 020 7253 8888, Fax: 020 7253 8885
Mobile: 07796 336 659

-----Original Message-----
From: sarah simonds [slpsimondsathotmail [dot] com (mailto:slpsimondsathotmail [dot] com)]
Sent: 25 September 2000 13:28
To: uk-netmarketingatmail [dot] chinwag [dot] com
Subject: UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660

this is a relief to hear, since I'm dismayed that the Chartered Institute of
Marketing are in denial. Net marketing doen't seem to be addressed at all
in the syllabus for even their most advanced course. The PostGrad Diploma
set text, for Integrated Marketing Communications, has not a mention of the
internet, let alone e-mail for marketing. How long will it take them to
catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like
a pariah.

Sarah Simonds
GAIN Development Officer
s [dot] simondsatcs [dot] ucl [dot] ac [dot] uk

Date: Mon, 25 Sep 2000 08:50:35 GMT
From: "Ruth Stone" <ruthstoneukathotmail [dot] com>
Subject: Re: UKNM: RE: The Institute of Direct Marketing


Thanks for your comments.

I Hope you didn't think I had a humour by-pass, I simply meant that in
additon to the general joviliaty of the cyberchat there is useful comment
and advise coming through as well.

Further, the IDM from the outset have recognised the power of the new media
and embraced it whole heartedly. The problem, to an extent, has been
convincing certain factions of the direct marketing community themselves

(a) the internet will re-invent marketing - both on and off line
(b) the IDM are delivering courses and services to guide direct marketing
and other business professionals to understand how

Perhaps the other professional associations representing the industries you
mentioned have suffered the same.


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  Re: UKNM: Re: Institute of Direct Market, will rowan

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