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Subject: RE: UKNM: Re: Institute of Direct Marketing
From: Paul Wilkinson
Date: Mon, 25 Sep 2000 17:14:05 +0100

As a member of - and former consultant to - CAM (Communication Advertising
and Marketing Education Foundation - a body backed by the CIM, IPR, ISP,
DMA, etc), I attended a reception last week marking an alliance with the
Chartered Institute of Marketing. During the evening, I learned that CAM -
working with London Guildhall University in particular - had established a
pilot course in 'e-marcoms' starting this month, with examinations in

Not much detail but you can telephone CAM at their new Cookham address on
01628 427180.

Paul Wilkinson
Building Information Warehouse Ltd
Website : www.theBIW.com
T: + 44 (0)845 1300 800
F: + 44 (0)845 1300 900

-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of sarah
Sent: 25 September 2000 13:28
To: uk-netmarketingatmail [dot] chinwag [dot] com
Subject: UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660

this is a relief to hear, since I'm dismayed that the Chartered Institute of
Marketing are in denial. Net marketing doen't seem to be addressed at all
in the syllabus for even their most advanced course. The PostGrad Diploma
set text, for Integrated Marketing Communications, has not a mention of the
internet, let alone e-mail for marketing. How long will it take them to
catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like
a pariah.

Sarah Simonds
GAIN Development Officer
s [dot] simondsatcs [dot] ucl [dot] ac [dot] uk

Date: Mon, 25 Sep 2000 08:50:35 GMT
From: "Ruth Stone" <ruthstoneukathotmail [dot] com>
Subject: Re: UKNM: RE: The Institute of Direct Marketing


Thanks for your comments.

I Hope you didn't think I had a humour by-pass, I simply meant that in
additon to the general joviliaty of the cyberchat there is useful comment
and advise coming through as well.

Further, the IDM from the outset have recognised the power of the new media
and embraced it whole heartedly. The problem, to an extent, has been
convincing certain factions of the direct marketing community themselves

(a) the internet will re-invent marketing - both on and off line
(b) the IDM are delivering courses and services to guide direct marketing
and other business professionals to understand how

Perhaps the other professional associations representing the industries you
mentioned have suffered the same.


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  UKNM: Re: Institute of Direct Marketing , sarah simonds

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