RE: UKNM: Re: Institute of Direct Marketing

[Paul Wilkinson]

As a member of - and former consultant to - CAM (Communication Advertising

and Marketing Education Foundation - a body backed by the CIM, IPR, ISP,

DMA, etc), I attended a reception last week marking an alliance with the

Chartered Institute of Marketing. During the evening, I learned that CAM -

working with London Guildhall University in particular - had established a

pilot course in 'e-marcoms' starting this month, with examinations in

December.


Not much detail but you can telephone CAM at their new Cookham address on

01628 427180.


Paul Wilkinson

Building Information Warehouse Ltd

Website : www.theBIW.com

T: + 44 (0)845 1300 800

F: + 44 (0)845 1300 900



-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of sarah

simonds

Sent: 25 September 2000 13:28

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660



Ruth

this is a relief to hear, since I'm dismayed that the Chartered Institute of

Marketing are in denial.  Net marketing doen't seem to be addressed at all

in the syllabus for even their most advanced course.  The PostGrad Diploma

set text, for Integrated Marketing Communications, has not a mention of the

internet, let alone e-mail for marketing.  How long will it take them to

catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like

a pariah.


Sarah Simonds

GAIN Development Officer

s [dot] simondscs [dot] ucl [dot] ac [dot] uk

--------------------------------------------


Date: Mon, 25 Sep 2000 08:50:35 GMT

From: "Ruth Stone" <

ruthstoneukhotmail [dot] com

>

Subject: Re: UKNM: RE: The Institute of Direct Marketing


John


Thanks for your comments.


I Hope you didn't think I had a humour by-pass, I simply meant that in

additon to the general joviliaty of the cyberchat there is useful comment

and advise coming through as well.


Further, the IDM from the outset have recognised the power of the new media

and embraced it whole heartedly.  The problem, to an extent,  has been

convincing certain factions of the direct marketing community themselves

that:


(a) the internet will re-invent marketing - both on and off line

(b) the IDM are delivering courses and services to guide direct marketing

and other business professionals to understand how


Perhaps the other professional associations representing the industries you

mentioned have suffered the same.


Ruth



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