Re: UKNM: Re: Institute of Direct Marketing

[Steven_Buckley]

Unfortunately, I think its now a fact of life that the courses you take in

order

to gain recognition and promotion within your field have limited application

in

your actual work.   MBA's, Marketing Diploma's, the lot, all seem to use set

texts that are somewhat out of date with modern thinking.   The only way to

progress is to swallow all of the latest books, forums and broadsheet

thinking

that you can get your hands on - swelling Amazon's coffers in the process.


Unfortunately Sarah the CIM does get worse as you progress through their

qualifications.   They've been pestering me for a couple of years to follow

through on my Diploma with the Chartered Marketeer programme.  However, that

programme does not demand any original thought or hard work - all you need

to do

is attend a few dinners and second-rate local seminars and 2 years later

you're

a chartered marketeer - and so is of little or no value to anyone.


The moral of this story....?  Get the Dip.M, remember the basic tools it

teaches

you then go out and learn some truly amazing stuff.


Time to look a little harder at the IDM maybe...


Steven Buckley  (Dip.M MCIM)


"sarah simonds" <

slpsimondshotmail [dot] com

>@chinwag.com on 09/25/2000 01:28:20

PM


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Subject:  UKNM: Re: Institute of Direct Marketing UKNM Digest V1 #660



Ruth

this is a relief to hear, since I'm dismayed that the Chartered Institute of

Marketing are in denial.  Net marketing doen't seem to be addressed at all

in the syllabus for even their most advanced course.  The PostGrad Diploma

set text, for Integrated Marketing Communications, has not a mention of the

internet, let alone e-mail for marketing.  How long will it take them to

catch up, d'you reckon? As a web-marketing bod and CIM student, I feel like

a pariah.


Sarah Simonds

GAIN Development Officer

s [dot] simondscs [dot] ucl [dot] ac [dot] uk

[Sam says: msg chopped]



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