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Subject: re[2]: UKNM: On-line games (was Mailing List Servers)
From: pete bresser
Date: Tue, 26 Sep 2000 13:59:57 +0100

>wouldn't it be nicer to give visitors something more
>realistic in return for their efforts - and offer something different so
>that all these "win a million" style games don't just become one big
>blur of unlikely to win boredom?

Surey the point is NOT to bore the punters of any lottery/game. Gameplay is
the key aspect of this and any site relying on an on-line game to regularly
bring people on site that ignores this aspect will gradually lose its
visitors - no matter if the prize is a million squid or a ballpoint pen.

The difference for brands that use incentive promotions is that an on-line
game will provide a short term gain in the number of site visitors. Keeping
these people on site and converting them to customers is down to the
brand/product's appeal.

<vested interest>If you want real benefits for your brand however, you need
to be able to inspire punters both off-line and on-line and ideally move
these people from the real world to the web. Just like you can do with our
games. </vested interest>


Pete Bresser, Managing Director
Visionet New Media Marketing Ltd.
Company No. 3699279 Registered in the UK
See us on the web - http://www.visionet.co.uk
Promoting and integrating the real world with the Web

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