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Subject: UKNM: Re: Online advertorial
From: Andrew Warner
Date: Wed, 27 Sep 2000 11:55:56 +0100

Silly old me. Thank you for giving me that *firm* definition that I so needed. Since you are so obviously an expert on this subject, I don't intend to debate it with you any further. To me the matter is closed. Good luck with selling your paid for listings on Godado.com....no I won't say any more.
Andrew Warner, andrew [dot] warneratemaponline [dot] com Head of Marketing, EMAP Online, Priory Court, 30-32 Farringdon Lane, London. EC1R 3AW tel. +44(0) 20 7309 2780 fax. +44(0) 20 7309 2718
>From: "Richard Bailey" <RBaileyatgodado [dot] com> >Subject: RE: UKNM: Re: Online advertorial > >I think you missed the point and may need to have a firm definition of an >advertorial explained to you. It is an article who content is paid for and >is a commercial advert which the reader is lead to believe is a real >balanced personal opinion. The writer has ceased to be the master of his >own thought and has become a copy writer for what ever the company want him >to write. He is a copy writer and the artical is a con because it is an >advert. > > Again who cares if it works, does that make it right?
> Richard Bailey > Internet Sales Executive > www.godado.co.uk > t:0207 236 7722 > f:0207 236 0368 > rbaileyatgodado [dot] com

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