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Subject: Re: UKNM: Lotteries (was Mailing List Servers located overseas)
From: ben
Date: Thu, 28 Sep 2000 15:28:19 +0100

jasonatloquax [dot] com wrote ..
>
> Kind of amazed at the "single and double figures" for very big
> prizes - a new car competition added on Loquax can often generate
> over 1000 clickthrus in the first day (and we don't charge, fools that
> we are!)
>
Um, possibly you didn't mention it.

[snip]
> > A lottery is the perfect retention tool, theres a large but unlikely big
> > prize, a small prize you may just about win
>
> I actually disagree - I think it can be a bit of an albatross - people
> are aware they won't win and become suspicious of the mechanics
> of the competition. That is actually detrimental?
>
But its the magician's (our) job to ensure everything is in the open. Given
that we are doing that (large independent professional firm doing the draw),
email confirmations etc I don't think people will see us as fly by nights.
And I don't think the sites and firms would want anything other than a
professional organised approach.

Ben


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