RE: UKNM: Lotteries (was Mailing List Servers located overseas)

[Emily Dubberley]

>Kind of amazed at the "single and double figures" for very big

prizes - a new car competition added on Loquax can often generate

over 1000 clickthrus in the first day (and we don't charge, fools that

we are!)


I agree - we get good (1000+) levels of entry even for our smaller

competitions (goodie bags worth about �100) Could be all those redirects

from Loquax :-) Or just that our competitions are targeted to our users


> Yes there are a group of hardcore people who will enter anything and

everything (sounds a bit off that, but I am talking about competitions), but

you get that offline as well.


Very true - the competitions newsgroups are full of them - but these people

are also great at generating word of mouth - posting up messages saying

they've just won whatever and generally being very positive about sites

they've won things from, which can't be a bad thing.  Anyway, surely the

same goes for people entering lotteries?  Or do they not count as

competition entrants?


> So yes I can run competitions at no cost. However, as I don't think it

does anyone any real favours so I don't.


Our clients and users would beg to differ - we have many clients - including

some large London based agencies ;-) - who incorporate competitions on our

site as standard when they run a campaign because they've like the results.

Anyway, surely a lottery is just another type of competition - the prize is

different but the audience is the same.  I like your concept - good way of

getting mails out to people - but it's not the only effective way of running

effective online promotions which benefit the user. And they (along with the

clients) are the people who are important here.



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