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Subject: RE: UKNM: Banner Ads (was Search Engines)
From: Chris Meachin
Date: Thu, 28 Sep 2000 16:51:39 +0100

> Yes, of course, crap banners that are poorly targetted will be many or all
> of the things that you suggest (but creatively restrictive - what do you
> want - a billboard?
Don't be silly. Very few browsers support billboards.

> - the size of screens in general means that all web marketing is
Not THAT restrictive it's not. There are as many ways to advertise as there
are pixels to manipulate.

> Blaming banners per se is ignoring
> the fact that
> any type of marketing, badly done, will get you a poor response.
Blaming banners? Blaming them for what? I'm not blaming them. If anything
I'm pitying them!

I don't get your point. Are you saying that banners can't be that bad
because there are worse ways of marketing? I'd love to see you justifying a
lame piece of work to a client like that! That's silly that is.

> The banner is here to stay - the only question is how will it
> develop.
If they develop into anything better (which I sincerely hope they will),
they will probably cease to be banners. But I think you've raised an
important point there with the evolution thing though: Let's hope digital
marketing generally grows up a bit.

> or are you the sort of person who rips the ads out of
> the magazines that they read?
That's a silly comment as well (verging on moronic), so I'll discard it.


[Sam says: allright fellas, let's keep it above the belt...]

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  Re: UKNM: Banner Ads (was Search Engines, Marcus Exall

  RE: UKNM: Banner Ads (was Search Engines, Marcus Exall

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