Re: UKNM: Banner Ads (was Search Engines)

[Marcus Exall]

Dear Chris ( let's not be nasty anymore, it is quite unbecoming :-)   )


My point is that banners can play a strong part in online marketing.  You

seem to blame them too readily for poor responses to campaigns, without

examining the fact that strong creative, properly targeted  can achieve good

results.


You also say that they are both creatively restrictive and intrusive.  How

would you solve this particular conundrum?


Boring - then they need a greater injection of imagination and creativity.

The essential size of a banner ad should not be a barrier to delivering a

compelling message.


But, as we have violently agreed upon - they are still at the beginning of

their development lifecycle.


Interested in your reply.


Marcus


----- Original Message -----

From: "Chris Meachin" <

cmeachinagency [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Wednesday, September 27, 2000 6:23 PM

Subject: RE: UKNM: Banner Ads (was Search Engines)



> > Yes, of course, crap banners that are poorly targetted will be many or

all

> > of the things that you suggest (but creatively restrictive - what do you

> > want - a billboard?

> Don't be silly. Very few browsers support billboards.

>

> > - the size of screens in general means that all web marketing is

> restrictive.

> Not THAT restrictive it's not. There are as many ways to advertise as

there

> are pixels to manipulate.

>

> > Blaming banners per se is ignoring

> > the fact that

> > any type of marketing, badly done, will get you a poor response.

> Blaming banners? Blaming them for what? I'm not blaming them. If anything

> I'm pitying them!

>

> I don't get your point. Are you saying that banners can't be that bad

> because there are worse ways of marketing? I'd love to see you justifying

a

> lame piece of work to a client like that! That's silly that is.

>

> > The banner is here to stay - the only question is how will it

> > develop.

> If they develop into anything better (which I sincerely hope they will),

> they will probably cease to be banners. But I think you've raised an

> important point there with the evolution thing though: Let's hope digital

> marketing generally grows up a bit.

>

> > or are you the sort of person who rips the ads out of

> > the magazines that they read?

> That's a silly comment as well (verging on moronic), so I'll discard it.

>

> Chris

>

> [Sam says: allright fellas, let's keep it above the belt...]



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