UKNM: Specialist Ad Sales [was Banner Ads (was Search Engines)]

[D.Dias]

> b)to look around for niche, innovative sites and stop scatter-gunning the

> likes of Lycos and Excite - isn't that just the same as buying a poster

> campaign which is on your advertiser's ceo's way to work rather than

> beecause of its target audience?


Does anyone know of or could share their experiences of agencies which

specialise in selling advertising/sponsorship for these 'niche innovative

sites', particularly within the youth culture/lifestyle sector?


Although the industry rags seem to suggest a growing trend whereby ad

revenue will be diverted from the portals to the niche vertical sites, I've

yet to actually see much evidence of this from the likes of

the big ad sales houses.


Across our 'network' we have a modest 6 million page impressions and 100,000

registered users - does anybody feel they could rise to the challenge?


Regards


D.




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