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Subject: UKNM: Specialist Ad Sales [was Banner Ads (was Search Engines)]
From: D.Dias
Date: Fri, 29 Sep 2000 11:06:54 +0100

> b)to look around for niche, innovative sites and stop scatter-gunning the
> likes of Lycos and Excite - isn't that just the same as buying a poster
> campaign which is on your advertiser's ceo's way to work rather than
> beecause of its target audience?

Does anyone know of or could share their experiences of agencies which
specialise in selling advertising/sponsorship for these 'niche innovative
sites', particularly within the youth culture/lifestyle sector?

Although the industry rags seem to suggest a growing trend whereby ad
revenue will be diverted from the portals to the niche vertical sites, I've
yet to actually see much evidence of this from the likes of
the big ad sales houses.

Across our 'network' we have a modest 6 million page impressions and 100,000
registered users - does anybody feel they could rise to the challenge?



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  RE: UKNM: Banner Ads (was Search Engines, Deborah Bonello

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