viralmonitor Archive

Ladies and Gentlemen,

Last year we launched Daughter of Smoke and Bone, the novel by Laini Taylor.


Daughter of Smoke and Bone trailer:
http://www.youtube.com/HotCherryDigital 

We're super pleased to learn that our digital PR and social media strategy
helped the book to become Amazon's #1 Teen Book of 2011 and Amazon's Ten
Books of 2011. 

Move over Harry Potter and Twilight, our campaign proved so successful that
Daughter of Smoke and Bone is now set to become the next big book-to-film
franchise as Universal Pictures acquired the film rights. The novel was a
hotly sought-after title, with at least four companies in the mix as execs
were gripped in what one called "Twilight fever".

Daughter of Smoke and Bone case study:
http://www.hotcherry.co.uk/#clients/111

Over and out.

Harry Cymbler
Founder
Hot Cherry
Digital PR + social media since 2001
Join us on Facebook http://www.facebook.com/hotcherrydigital