[viralmonitor] For Viral Monitor: New Creative from WWF

[viralmonitor] For Viral Monitor: New Creative from WWF

Ben Matthews ben at brightone.org.uk
Thu Feb 9 16:35:51 GMT 2012


Hi there,

Hope all's well?

Please find below information on WWF's Earth Hour 2012 and their new
promotional film:

http://www.youtube.com/watch?v=BaTDLl2e_ig

Would this be of interest for the Viral Monitor at all?

Let me know if you need any further information or accompanying images at
all. Would be great if you could help us promote the film.

Many thanks,
Ben
--

WWF’s Earth Hour - *http://www.wwf.org.uk/earthhour*
**
WWF’s Earth Hour is a simple idea that’s quickly turned into a global
phenomenon. Hundreds of millions of people turning off their lights for one
hour, on the same night, all across the planet.
**
But it’s not to save an hour’s electricity. It’s something much bigger.
WWF’s Earth Hour is about people coming together to put the focus on this
brilliant world we all share – and how we need to protect it. Not just for
an hour a year, but every day.

Because a healthy planet isn’t just good for polar bears or tropical tree
frogs. It’s essential for us all. It’s easy to forget how much we depend on
it for food, fuel, water, fresh air... And the truth is, our modern
lifestyles have been taking a toll on our planet.

WWF already tackles a lot of the environmental impacts – like
deforestation, endangered species, and the impacts of climate change. But
Earth Hour is a chance for everyone to say they’ll do their bit. And that’s
never been more vital.
**
And, Earth Hour is a celebration. It’s always a night to remember – whether
it’s a special candlelit evening at home with friends or family, or a night
out on the town, or watching the spectacular global switch offs from
landmarks like the Eiffel Tower, the Pyramids of Giza, Times Square, Sydney
Opera House… And everyone’s invited.
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