MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)

So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.

Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'what works.'

Our offices are located in Warren, Rhode Island, a scenic waterfront town roughly 30 minutes from Providence and Newport, and about 75 minutes from downtown Boston.

Research activities include:

  • Case Study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing. We conduct hundreds of these hour-long interviews per year.
  • Surveys of our readership, marketing, advertising and PR professionals.
  • Surveys of your prospects and customers, including consumers, technology professionals and business execs, to discover what they think of marketing that's targeting them.
  • Exclusive lab tests and partnered research studies.
  • Collection and analysis of "best of" research data published by other research firms, labs, and service providers to the marketing field. We constantly review more than 500 research sources for data that might prove useful.