AdMob Mobile Analytics June 2008 Report


AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob's top six markets by impressions served: US, UK, India, Indonesia, South Africa, and the Philippines.

June report highlights:

This report for June 2008 includes manufacturer and device data based on the 3.6 billion ad impressions we served in our network. In addition to aggregate worldwide statistics, we also include reports on our top 5 markets (US, UK, South Africa, India, and Indonesia).

We are often asked “how fast is the mobile web growing?”. For our featured section this month, we estimated mobile web growth by tracking the growth of a fixed set of AdMob publishers to estimate their organic growth rate.  We believe this is a good proxy for the organic growth of the mobile web, as it controls for the addition of new publishers on the network.  We found that:

* Traffic from the 473 publishers grew 104% from July 2007 to June 2008.  This indicates that the mobile web more than doubled in 12 months ending in June 2008.
* The US and UK grew substantially faster than the worldwide rate.

Smartphone usage continued to increase across our network in June.  Impressions from the iPhone and iTouch increased 32% worldwide month over month – and that was prior to the v2 launch.  The Palm Centro and Nokia N95 continued their strong growth as well.

NB: Report download in PDF format