Brand Building

Chinwag, in association with Capital List, are pleased to announce the first Social Media Week London Demo Day (Fri Sep 27).

SMWLDN Demo Day is an opportunity for firms and startups to showcase the products and innovations which will drive the future of Social Media. Firms will face questions from an audience of leading brands, agencies, investors, analysts and press.

Watching the crowds at Heathrow and St Pancras waiting for planes and trains respectively got me thinking about the way brands communicate when there’s something wrong. In each case, the news was filled with disgruntled passengers bad mouthing their chosen travel companies, frequently because of the lack of information that they had been given.