IAB Digital Brand Building Course

Event Info

Mon 12 - Mon 19 Jul, 2010 from 9:30am - 5:30pm
Internet Advertising Bureau
14 Macklin Street
Covent Garden, WC2B 5NF, UK (Map)
Cost: £800 - members



What it covers


When it comes to brand building digital is one of the most powerful weapons in a marketer’s armoury. The explosion in internet use has opened up a whole new range of tools and platforms, as well as new audiences, which brands can use to increase their online presence. 

Like traditional marketing methods digital activity is most effective when employed as part of an overall strategy, occasionally dabbling in Facebook is not going to mean your brand reaches the top of the digital hill. Run over three days this course will give delegates a comprehensive guide to the key digital disciplines which when deployed as part of a considered strategy can be used to enhance online brand awareness even in the most competitive of markets. 


Course content:

  • How to create a Digital brand building strategy
  • The digital media market, key display advertising techniques , overview of the most effective Digital Display formats for increasing your online presence
  • Introduction to media planning and buying for brand building purposes
  • In depth workshop specifically on Online Video Advertising
  • Detailed , practical guide to using Social Media to build brands
  • Full coverage of Mobile Marketing and all major disciplines – SMS , location specific, Bluetooth, advertising and applications
  • Introduction to the basics of in-game advertising
  • How to use PPC and SEO knowledge to enable you to drive brand awareness
  • Use all the major SEM tools
  • Learn about conversational marketing and how to get people talking about your brand
  • Understand the fundamentals of Digital PR
  • Useful techniques on effectively using Email Marketing for brand building purposes
  • Content strategy for websites and other owned media
  • Brand building measurement e.g. dynamic logic

Who Should Attend?

  • Creative Agencies
  • Media Agencies
  • Clients
  • Digital Owners
  • Ad Networks
  • Media Owners

Skill Level

  • Intermediate



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