content strategy

User Experience Strategies - The UX Meetup

In this meetup we will explore different approaches to making experiences better. How can you be sure that your website or application is built in the best possible way for your customers, whilst ensuring that business needs are met?

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Date: 26 September 2013
Location: Old Sessions House, UK

Getting Social Media Right

Get it RIGHT

I will spare you a long introduction about how many companies use social these days, and how good it can be for them. We know all that.

Instead, I'd like to talk about how it's not enough to just be 'on' social media.

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21 August 2013 by Robert Taylor

CONTENT MARKETING – Content, Conversation and Conversion

Just like search was a decade ago and social was five years ago, content marketing is the next digital revolution to drive engagement and sales…

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Date: 14 June 2013
Location: SocietyM, UK

CONTENT MARKETING – Content, Conversation and Conversion

Just like search was a decade ago and social was five years ago, content marketing is the next digital revolution to drive engagement and sales…

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Date: 12 June 2013
Location: SocietyM, UK

CONTENT MARKETING – Content, Conversation and Conversion

Just like search was a decade ago and social was five years ago, content marketing is the next digital revolution to drive engagement and sales…

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Date: 11 June 2013
Location: The Sharp Project, UK

Social, Local and Content Marketing...in Song

Little Howard, Hymn to Telford

One of the themes that emerged from the recent Social Media Week London was the importance of content as a marketing tool. Whether it's being used to drive traffic, sell stuff, engage users, building brand equity the brand's hopeful quest to create a meme is a challenge for plenty of marketers.

A campaign doesn't have to be pretty to work. Throw in a little social, make it local and you have a winning formula, surely? Maybe this is the carefully planned strategy behind the marketing for comedian Howard Read's latest tour or he's a prodigious songwriter with a penchant for small town Britain.

For each town Howard and his cartoon side-kick, Little Howard, visit, they're creating a song, complete with local facts, history and irritatingly good ear-worms, "I'm a fool for Poole". Songs include: Hymn to Telford, The Daft Half of Bath, All Will Be Revealed in Sheffield and Song for Poole.

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18 October 2012 by Sam Michel

Content Marketing: Create a winning strategy to engage customers and drive business

This intensive half-day seminar aims to help you put together a strategy that’s right for your business. A content marketing strategy will help you provide potential new clients with valuable information, which will ultimately gain you more business.

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Date: 15 September 2011
Location: The Brewery, UK

What Next for Content?

iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.

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Date: 10 February 2011
Location: Wahaca, UK

IAB UK: Content strategy seminar

This seminar brings together some of the world’s leading Content Strategy thinkers. They'll talk about how to engage your target users online by planning, executing, managing and measuring content.

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Date: 13 April 2010
Location: IAB UK, UK