IAB UK: Content strategy seminar

Event Info

Tue 13 Apr, 2010 from 12:30pm - 2:30pm
14 Macklin Street
London, WC2B 5NF, UK (Map)
Cost: IAB Member/Advertiser - Free, Non-Member £99+VAT


We’re all publishers now, building branded content that users value, share and return to. And content is the valuable asset that’s at the heart of the experience that distinguishes one brand from another.

Content Strategy is the discipline that combines the skills - ranging from IA and search, to copy editing and digital planning - to marshall this key brand need and pivotal agency role.

This seminar brings together some of the world’s leading Content Strategy thinkers. They'll talk about how to engage your target users online by planning, executing, managing and measuring content.

12:30 Lunch

13:00 Overview – content doesn’t just happen
Andrew Pinkess, Director of Strategic Services & Chris Clarke, Chief Creative Officer, LBi

13:20 Components and planning
Karen McGrane, Bond art + science

13:40 How to: creative / case studies
Rachel Lovinger, Razorfish US & George Webster, Razorfish UK)

14:05 Measuring
Clare O’Brien, CDA

14:20 Q&A (All)

14:30 End


Javascript is required to view this map.


Email / 0207 050 6969