IAB UK: Content strategy seminar
Event Info
Description
We’re all publishers now, building branded
content that users value, share and return to. And content is the
valuable asset that’s at the heart of the experience that distinguishes
one brand from another.
Content
Strategy is the discipline that combines the skills - ranging from IA
and search, to copy editing and digital planning - to marshall this key
brand need and pivotal agency role.
This seminar brings together
some of the world’s leading Content Strategy thinkers. They'll talk
about how to engage your target users online by planning, executing,
managing and measuring content.
Agenda
12:30 Lunch
13:00
Overview – content doesn’t just happen
Andrew Pinkess, Director of
Strategic Services & Chris Clarke, Chief Creative Officer, LBi
13:20 Components and planning
Karen
McGrane, Bond art + science
13:40
How to: creative / case studies
Rachel Lovinger, Razorfish US &
George Webster, Razorfish UK)
14:05
Measuring
Clare O’Brien, CDA
14:20
Q&A (All)
14:30 End
