The Unlocking Programmatics Conference – Maximising Performance

In one compact day 19 programmatic innovators including; ASDA, O2, Tesco, HSBC, Papa John's, GSK, Skyscanner, Auto Trader, Cheapflights, Trainline and Pernod Ricard will present practical strategies to maximise performance, viewability, efficiency and reach for results-driven programmatic advertising.

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Date: 30 June 2016
Location: Museum of London Docklands, UK

Mobile engagement - the new opportunity in Content Marketing. Are you ready?

Mobile presents marketers with an unprecedented opportunity for brands to reach and engage consumers, but it is an opportunity that too few marketers are seizing. This session of Outbrain’s ‘Content Conversations’ will introduce to marketers the tools they need to create engagement in mobile.

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Date: 10 April 2014
Location: Outbrain UK, UK

Content Strategy In Three Simple Acronyms

A brilliant blog from the brilliant Mike Teasdale from Harvest Digital on some of the most important issues marketers are facing when trying to get content right - and identifies some common pitfalls.

Content strategy is one of the most interesting and rewarding areas of digital marketing. From a channel perspective it sits across customer experience, social media and organic search.

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Content Strategy Applied 2013

Registration is now open for CSA 2013. We have a great program, speakers and workshops on offer this year. Early bird ticket offer is still available.

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Date: 14 November 2013
Location: eBay UK Ltd, UK

Track and Yield: Get Wise and Analyse, says Decibel Research

Putting pieces together

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.

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Creating engaging, locally relevant and on-brand global content

Polkadot Global training workshop: how to create global content that is engaging, locally relevant and consistently on brand.

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Date: 26 June 2013
Location: The Hub, Kings Cross, UK

The Crux of it: Exploring the Importance of Strategy in Content Marketing

Banned Books Display by covs97

Content marketing is fast becoming an integral part of the marketing mix, providing a dynamic channel from which brands, publishers and agencies can drive awareness and customer engagement to create a deeper relationship with consumers.

In fact, research from Outbrain reveals that more than 90% of respondents predict that content marketing will increase in importance for them over the next 12 months. The research, based on a survey of more than 1,300 digital marketing professionals examined the strategies, objectives, and challenges that marketers are currently facing.

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Judge Cred: Will Google Authorship Help Writers?


‘Content is king’ as the old maxim goes and whilst there’s still an infinite amount of truth in that statement, the intriguing sub-plot that developed over the past decade or so could perhaps be framed as ‘visibility is a close second’.

Many a beautifully scripted site bearing gifts of great content has got lost in the vast, cacophonous sea of information that is the internet.

From early paid link schemes, through unnatural links to the frowned-upon ‘carpet-bombing’ practises of Link Farms, there’s been an ongoing search for new and improved ways to optimise website rankings.

The algorithms used in search engines have long been the subject of much keen analysis (and equally keen tinkering with a view to manipulating) but the latest phase in online behemoth, Google’s development intends to restore some much-needed transparency and trust to the SEO process with Google+ Authorship Markup.

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Linkdex-Blueclaw ThinkTank: Authorship and Content

Within various SEO circles there’s much discussion about the value of specific Authors and how Author Rank is evolving as well as how to approach Search, PR and Social as author influence becomes more important. The Queens Hotel, City Square, Leeds, LS1 1PJ

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Date: 5 December 2012
Location: The Queens Hotel, UK

Give your Facebook Page a boost with SEO hints, tips & advice from Distilled & Facebook

seo fb

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

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Gartner Portals, Content & Collaboration Summit

The upcoming Gartner Portals, Content & Collaboration Summit will address these developments head-on, examining how these changes can drive business value.

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Date: 21 September 2011
Location: Lancaster London Hotel, UK

Today’s Data Economy : Delivering Value for Business & Consumers

The IAB is to host a half-day session exclusively on the role, growth and importance of data in delivering better content, services and applications for internet users, as well as its value to businesses in delivering effective ROI & driving digital forward.

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Date: 1 September 2011
Location: IAB Office, UK

30 frames per second – an exclusive seminar with BIMA and YouTube

30 frames per second – an exclusive seminar with BIMA and YouTube on new content, services and revenue opportunities and how to win in the high-definition age

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Date: 17 May 2011
Location: Google Offices, Belgrave House, UK

What Next for Content?

iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.

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Date: 10 February 2011
Location: Wahaca, UK

Digital: The new king of content

Ghostly hands by Michael Hashizume

The realm of online copywriting has upped its game, gone are the days of dumping regurgitated written copy onto web pages to fill in the gaps.

Nowadays it’s all about content in a much broader sense of the word and the candidates are certainly proving this to be true with up to 73% of our traditional copywriters, registered in the last year possessing additional digital content focused skills.

So what does this mean for the traditional copywriter?

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