Digital Mission

Organised by UK Trade & Investment's Japan experts, the mission to the Tokyo Games Show (TGS)  will include expert briefings, company visits, British Embassy reception, networking events as well as the stand space, meeting room access and delegate access to the Tokyo Games Show.

The Tokyo Games Show is Japan’s main annual computer games convention, which last year saw 185,000 visitors and over 180 exhibitors (including 92 from overseas). TGS 2010 is expected to have more visitors this year with an even more international focus.

A highlight of SXSW is the enormous opportunity for networking. And it's not just catching up with the Americans, with such a large British contingent making the trip to Austin, it's a great chance to catch-up with people from the UK, too.

Bill Thompson, Gareth Mitchell and the crew from BBC World Service's Digital Planet show were in town to record a special live session at SXSW interactive (listen here). Bill swung by the Digital Mission stand where I pounced on him with my flip and asked him about his first SXSW...

The third video installment from Digital Mission to SXSWi 2010 from Techfluff.tv's Hermione Way.

In a whirlwind trip around SXSWi, she speaks to the Digital Mission companies, visitors to the Digital Mission stand "Trust Agents" author, Chris Brogan and Tuttle Club's Lloyd Davis with a ukelele solo (yup, you read that right).

It's hard to describe South by South West interactive. Yes, it is a trade show. Yes, it's a conference. Yes, there's lots of business going on.

The laid-back atmosphere of Austin pervades the event, and despite the frenetic activity, networking and business going on, for the attendees it doesn't feel like a corporate environment.

Hermone Way from Techfluff.tv, took her film crew out and about at the Austin Convention Center, to try and capture what makes SXSW special.

The first day of the Digital Mission to SXSWi 2010 day starts with the masterclass, an opportunity for the companies to wrap their heads around doing business in the USA, the legal issues, the cultural approach, the business landscape and insight into SXSW.

Techfluff's Hermione Way stopped by to film some of the attendees and Leah Mayo from UK Trade & Investment's office in Houston.

It might be called 'Glastonbury for Geeks', but despite the laid-back demeanour, South by South West (SXSWi), there's plenty of business going taking place.

SXSWi is famous as a launch-pad for Twitter and laterly foursquare, and with so many tech types crammed into Austin for a week, provides the perfect cauldron of opportunity for spreading the word.

The UK firms taking part in the Digital Mission are seizing this opportunity with both hands (imagine a mobile phone in one hand, a mouse in the other). Here's a summary of the shiny new launches that will be unleashed from from Brainient, Codegent, Codility, Littleloud, Little World Gifts, oneDrum, PageDo, Skimlinks, Smidgn and Tweetjobs:

Top UK Firms Selected for Prestigious US Digital Mission

PRESS RELEASE: London, UK, Thursday 21st January 2010

Forty of the UK's leading digital SMEs have been selected for the second annual Digital Mission to South by South West interactive (SXSWi), one of the world's leading conferences for interactive media taking place in Austin, Texas from 11-17th March 2010. Established in 1994, the conference provides an opportunity for the Digital Mission companies to attend hundreds of conference sessions and networking events.

The successful companies were chosen from over 120 submissions by an advisory board of industry experts drawn from the UK community including: VC's, export specialists, legal experts, journalist and industry pundits, to take part in the Digital Mission to SXSWi.

The companies selected for the Digital Mission to SXSWi '10 are:

• Amberlight
• Audioboo
• Blueleaf Digital
• Brainient
• Codegent
• Codility
• Cube Interactive
• Face Group
• FreshNetworks
• GigLocator
• Howard Baines
• Illumina Digital
• KMP Digitata
• Likecube
• Little World Gifts
• Littleloud
• Mendeley
• Mobilized
• MOFILM
• Moonfruit
• MusicMetric
• Nsyght  
• oneDrum
• Orange Bus
• PageDo
• Pixeco
• Plug-in Media
• Qhub
• Rummble
• Silence Media
• Skimlinks
• Slicethepie
• Smidgn
• SubHub
• TweetJobs
• UberVu
• Vibio
• Videojuicer
• Wolfstar
• WorldTV

Detailed information and contact details for each company is available from the official Digital Mission website: http://www.digital-mission.org/sxsw10-companies

SXSW Interactive festival is the digital conference to attend. Yes, it helps that it's based in sunny Austin, Texas and that the BBQ food is *awesome*, but it's also packed full to bursting with top notch panels from the brightest minds in tech

There are hundreds of networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer - all happening over 5 days!

Congratulations to Dom, Seb and Juliet and the crew at Plug-in Media on their win at last night's Children's BAFTA awards held at London's Park Lane Hilton.

Juliet joined the Digital Mission to LA & San Francisco earlier this year as part of the group of 14 companies showcasing the best of the UK's digital talent. Applications for the South by South West interactive trip are still open.

Hosted by favoured kids presenters, Dick'n'Dom the team picked up the Interactive BAFTA, a hefty golden visage, for Big and Small Online produced with Kindle Entertainment for CBeebies. Check out the post-award interview with the winners.

There were lots of highlights to this year's Digital Mission to New York, but one that stands out for me was the visit to the NYU:poly Incubator @ 160 Varick Street.

This initiative was announced by New York's Mayor, Michael Bloomberg, in February of this year, so it's still in its early days, although you wouldn't know it from looking around.

As the Digital Mission companies were given a tour by Micah Kotch, Operations Director and general making-things-happen guy there, the first thing that struck me was the scale of the facility: 16,500-square-foot, a whole floor of the Varick Street building, with over 20 companies, and even more associated indirectly with the incubator. There is everything a start-up business could want, including a receptionist, meeting rooms, mail facilities and so on.

A short pause for breath in the Digital Mission activities provides an opportunity to blog about the investor breakfast yesterday morning. It was organised in conjunction with The Hatchery and UKTI at the very digital Roger Smith Hotel - more on that in a moment.

The companies and investors mingled over breakfast, then both groups gave a short introduction before we dived into a roundtable Q & A session. I was struck by how frank the investors were. I've been dealing with VCs for more than a decade, and it was one of the most open exchanges I've seen, and with a broad range of investor types too. There were lots of sound bites and snippets, I'll share a few...