display advertising

Performance Marketing Insights:London

Harnessing all areas of Performance Marketing on an international platform, Performance Marketing Insights brings together the key decision makers from across the world Providing the best in Networking and a real chance to meaningfully connect with the people who matter, for everyone whose serious about getting smarter with their performance.

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Date: 29 October 2013
Location: The Park Plaza, Westminster Bridge, UK

Mad Men to Math Men London

MediaMath's acclaimed Math Men panel series returns with our London debut - featuring marketers like Vincent Potier from Vonage, Justin Pearse from NMA, Jed Nahum from Microsoft, Guy Phillipson from IAB and Joe Zawadzki from MediaMath.

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Date: 21 September 2011
Location: The Hospital Club, UK

Facebook Killing Online Advertising?

Facebook Advertising Screenshot

OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.

A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).

Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.

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Internet Marketing Training

Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.

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Date: 11 November 2010
Location: Wallespace, Covent Garden, UK

Advertising Woes for 2009?

Money Hand by NeubieA turbulent year is pretty much a good description of how I see 2009 shaping up for the online advertising industry.  For the consumer economy at large we all know the story by now, retailers and manufacturers both large and small are hitting the wall as consumer spend freefalls.

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