Internet Marketing Training
Event Info
Description
This Internet Marketing session is typically aimed at digital marketeers, web designers and digital planners and buyers from creative or media agencies.
During the course, we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.
We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.
All that is required to attend is a basic awareness of online marketing practices and options, and the enthusiasm to be empowered by what Internet Marketing can do to help individuals or businessess improve.
Learning outcomes include:
- Ability to identify core online marketing strategies and their commercial challenges
- Ability to make strategic decisions and set KPI's for online marketing activity
- Ability to make informed decisions on Search Engine Marketing Strategy
- Ability to create a comprehensive brief/checklist for SEO/PPC staff or agency
- Ability to better understand affiliate marketing and the role of affiliate networks
- Ability to plan top level email marketing activity and consider appropriate suppliers
- Gaining insight into online advertising networks and advertising formats
We love what we do, and it shows...
This is my first time using Emarketeers and I was thoroughly impressed by the internet marketing course. A great grounding with lots of new learning.
Katrina Rochowki, Internal Comms Executive
Orange
I thought that the whole (Internet Marketing) course was well designed and very engaging. I thought the trainer was excellent: friendly, high energy, and tried to shape what we were learning to everyone's particular needs.
Toby Ford, Project Manager
Nhs Innovations London
The internet marketing training course was extremely enjoyable and informative, providing a great overview of all the options available online. Taught with great enthusiasm, at a perfect pace and in a great setting; I would recommend this course highly!
Tom Greenwell, KTP Marketing & Business Strategy Manager
Analytik
All delegates will recieve a printed reference manual containing detailed course notes, recommended 3rd party suppliers, case studies, and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
For further details, including course price. venue and dates, please go to:
http://www.emarketeers.com/training-courses/internet-marketing.php
