online advertising

*EVENT FULLY BOOKED* Affiliate Marketing - presentation and lunch

Affiliate marketing, affiliate programme.

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Date: 14 November 2014
Location: The Modern Pantry, UK

Web in Feb

We’ve put together a month of special workshops and events for you to target and optimise your online audience to its maximum potential.

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Date: 5 February 2013
Location: British Library Business & IP Centre, UK

Online Video Masterclass Hosted by Videojug, plus partners the IAB, Inskin Media & Visible Measures

Free online video masterclass hosted by Videojug with partners IAB, Inskin Media & Visible Measures

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Date: 4 March 2011
Location: Internet Advertising Bureau, UK

When Old Marketing Principles Still Apply

Measure Social Media

According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend.

This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. Even more amazingly, only 7% of firms actively integrate their television and radio campaigns with their social media activities.

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20 December 2010 by Benn Achilleas

LeadsCon East

LeadsCon East will continue the tradition of bringing together leading minds from the premier companies in the online customer acquisition space. It will also serve as a intellectual & physical gathering point for those with an interest in not just the tactics of online customer acquisition but gaining a better grasp of performance-based marketing.

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Date: 26 July 2010
Location: Marriott Marquis, US

Internet Marketing Training

Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.

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Date: 11 November 2010
Location: Wallespace, Covent Garden, UK

Social Media in Business Conference - London May 21 2010

If you are interested in networking with the UK's cream of the crop social media experts, looking for key strategic business insights, answers to organisational challenges you must come along to Social Media in Business '10 where we will host you for the day, and educate you. Use Promo Code: smibwag for 15% discount.

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Date: 21 May 2010
Location: Whittaker House, UK

Freeconomics: the challenges facing online publishers

EVE Online raises the bar on virtual economics by MarkWallaceDebate on the “content-for-free” model continues to dominate various forums and industry blogs.  Commentators argue that it’s crippling online publishers and driving some out of business.

From the never-ending financial problems of the New York Times to the demise of small digital media companies, the issue is occupying the minds of analysts, commentators and media owners across the industry.

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10 March 2009 by Ciaran

Online Advertising: Beyond Good and Evil

Topic: 
advertising
Publisher: 
StrategyEye

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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25 August 2008 by Deirdre Molloy

Online Advertising Networks Buyer's Guide 2008

Topic: 
advertising
Publisher: 
e-consultancy.com

Overview

 

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 223 pages
Structure: Market trends and issues, 28 network profiles

About this Guide

This buyer's guide is aimed at those who are investigating the market for online advertising networks, with profiles of 28 leading networks.

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11 July 2008 by Deirdre Molloy

Online Ad Serving Buyer's Guide 2008

Topic: 
advertising
Publisher: 
e-consultancy.com

Overview

 

Author: Richard Maven and Linus Gregoriadis, E-consultancy
Pages: 112 pages
Structure: Market trends and issues, 11 vendor profiles

About this Guide

This buyer's guide is aimed at both publishers and advertisers who are investigating the market for ad serving platforms, with profiles of 11 leading suppliers.

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11 July 2008 by Deirdre Molloy

2008 Online Advertising Handbook + Benchmarks

Topic: 
marketing
advertising
Publisher: 
MarketingSherpa
  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

    • Generate Real Value From Online Ads, Ranging From Behavioral to Contextual to Rich Media to Video

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    12 June 2008 by Deirdre Molloy

    Internet World

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    Date: 3 April 2008
    Location: Earls Court, UK