engagement

What do Facebook’s biggest changes mean for your business?

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Just over a week ago, we (Neoco) were invited to speak at the Chinwag Insight: Facebook Marketing conference on 6th October 2011. We shared our predictions with delegates from around the country, explaining what Facebook’s latest and most radical changes to date (first announced at the f8 conference on 23rdSeptember) mean for marketers and business.

Other panelists that supported our talk included senior members from We Are Social, Wieden+Kennedy and 1000heads. Have look at some of the insight we shared at the conference looking at the opportunities and potential threats that face your brand when Facebook’s developments are rolled out to all users this month.

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Lifting the Lid on Social CRM - Chinwag Live: When Customer Service Goes Social [Event]

Social Media Buttons

Chinwag Live returns to London on Wed 5 Oct, 2011 with an evening session that explores what happens When Customer Service Goes Social, sponsored by Conversocial.

The impact of social media is having an increasing impact on the way organisations market themselves and interact with their customers. Conversations previously confined to phone or letter are now taking place publicly on Facebook, twitter and other social media channels.

Taking place right in the middle of National Customer Service Week our expert panel will look into the profound impact social media is having on how corporates interact with their existing and prospective customers. 

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Ideas and Notes from 'The Ecology of Engagement' by the Tate Britain and Total Media

Tate Britain

The Ecology of Engagement, hosted by the Tate Britain and Total Media, took place during Social Media Week London on Tuesday 8th February 2011 at the Tate Britain.

The event looked at the basic components that constitute the eco-system of engagement and discussed how Social Media can be put to use in the Museums, Arts and Culture Sector, to successfully initiate continually engaged communities.

Below are some of the ideas generated from the workshop part of the seminar and a presentation from the seminar.

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Social Media Results Conference - From Engagement To ROI

Social Media Results Conference – From Engagement To ROI From Conversation To Conversion: Demonstrate Real Results By Driving The Customer Journey With Consistently Genuine Interaction & Fully Integrated, Targeted Social Media Campaigns

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Date: 14 June 2011
Location: The Hotel Russell, London, UK

Straight Line Thinking Stops Here

This weekend I was invited to give a keynote @ sxsw 2010 based upon my submission in August last year. (watch the 2.5 minute film) The topic is Straight Line Thinking Stops Here, something that I covered at The Do Lectures (watch the video) last year and is culminating in a course, book and research project.

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Date: 16 March 2010
Location: Austin Convention Centtre, US

Unlocking the Value of Video - Ooyala London Briefing

Ooyala London Briefing Event, Unlocking the Value of Video January 20th 2010, Century Club, London. With Jay Fulcher of Ooyala, William Wheaton of Akamai, Nick Thomas of Forrester, Amit Sharma of Ingenious Consulting and Paul Cheesbrough of Telegraoh Media Group taking part. William Cooper of Informitv will moderate. Please register to attend

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Date: 20 January 2010
Location: Century Club, UK

Digital Training

I joined this fast moving, exciting industry nearly 5 years ago.  Previously I had HR and recruitment jobs in the music industry.  Training and development courses for people in music are not standard by any means but there are recognised courses and skills based training that people can attend in order to help their personal growth. 

 

The situation is definitely different in digital.  The challenges I’ve been faced with are many and not limited to:-

 

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Wading through the Doom & Gloom

You’d have to have been on a desert island to not be aware of the state of our economy and the predictions that 2009 are going to be worse than this year.  With redundancies on the rise and the economy shrinking it is easy to feel incredibly pessimistic about the future.  I would be very surprised to hear of any company that isn’t looking closely at their budgets, tightening their belts and having to make some difficult decisions.  I am not going to ta

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