infographics

Marketing to Generation Z - yes, you'll feel old [infographic]

Marketing to Generation Z

Generation Z, the kids of Gen X and Gen Y are hitting their teens and starting their careers. Feel old yes, yes, us too. You might think you know how teens are using social but it's worth reading this post on the subject.

Mobile marketing company GlobalMessaging crunched the numbers on Gen X to discover their behaviour and attitudes: Whilst 50% are making plans for their college years, 25% are leaving Facebook whilst second, third or even fourth-screening.

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Social Network Snakes & Ladders: Google+ Reaches No 2, Twitter Grows Fastest

The Stats

When it comes to popularity with Social Media Platforms it may be a case of slow and steady wins the race. We all know Facebook was the speedster Hare but who would have thought that Google+ is our plucky little turtle?

Globalwebindex latest research surfaces results that might raise a few eyebrows amongst social media marketers.

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Facebook Geniuses: Macy's, Sephora, Lancôme and Michael Kors

posts interaction

L2 and Buddy Media recently revealed the results of their second annual Facebook IQ Index®, with Macy's, Sephora, Lancôme, and Michael Kors ranked as "Geniuses".

The Index measures digital aptitude of 100 iconic luxury and prestige brands across Beauty, Fashion, Specialty Retail, and Watches & Jewellery on Facebook, the world's largest social media platform.

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Working in Social Media Really *is* Complicated [infographic]

Buddy Media / Luma - Social Media Landscape

Finally, proof that social media marketing isn't just a case of cranking out a few Tweets, checking Facebook walls and Pinning pictures of shoes.

A post on Business Insider, reveals an infographic - and you know how we like a pretty picture - from Buddy Media's recent product launch, showing just some of the complexity of the current social media landscape.

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Tag Clouds on Steriods: New Techniques for Visualising Social and Mass Media Big Data [video]

Screenshot from Deb Roy's TED Talk: Birth of a Word

I love me a Wordle. If you're the same and you're interested in some ground-breaking techniques to visualise big data in real-time this video is worth a watch.

Deb Roy's research starts with an experiment to parse 90,000 hours of video to chart his infant son's discovery of language through to analysis of online comments, sentiment and social connections during President Obama's State of the Union address.

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