livestream

Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.

How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).

Social Media Week London is officially done and dusted for 2012 - wow, what a week! 

Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London. 

Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.

Here's a hot list for you to muse over:

With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!

Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.

Day One

On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.