SMWLDN in Rewind: Developing a Digital Strategy in a Social World
Developing a Digital Strategy in a Social World took place on Weds 26th Sept at the Advertising & Marketing Hub at Facebook. Digital media has gone through more revolutions in the last decade than other forms of media have experienced across their lifetimes. From web 2.0 to commoditisation of display advertising to sweeping changes of social media.
How do the world’s leading digital strategists plan, develop and maintain a coherent brand in such tumultuous times? Tune into the livestream below and catch up with our expert line-up of strategists who handle some of the world’s leading brands as they navigate the rigours of a changing digital landscape. Panelists at this session included Sonia Carter (Kraft Foods Europe), Justin Pearse (Bite Communications), Johannes-Tobias Lorenz (McKinsey), Craig Hepburn (Nokia) and Alastair Duncan (Alternative Genius).
Twitter Coverage #SMWBrandSocial
A brand must understand and stay true to its core values while online. #smwbrandsocial @facebook #smwldn
— Machedavvero (@machedavvero) September 26, 2012
Social media is about being respectful, content that your audience wants to talk about, being true to your brand #smwldn #smwbrandsocial
— SocialMediaWeek LDN (@smwldn) September 26, 2012
Be fun, be useful, be respectful. Brands need to be human. Social Media is about communication & relationships. #SMWBRANDSOCIAL @facebook
— Denis (@Xpackers) September 26, 2012
"Have actual humans running your campaigns - (not cats, as much as the internet loves them!)" heard at #smwbrandsocial
— Digital White Ltd. (@digitalwhite) September 26, 2012
Digital and social media are not separate, they should be thought of as one #smwldn #smwbrandsocial
— SocialMediaWeek LDN (@smwldn) September 26, 2012
"Having a digital strategy that is different from your brand strategy is mad" #smwldn #smwbrandsocial
— SocialMediaWeek LDN (@smwldn) September 26, 2012
Watch the Livestream
