Allison McSparron-Edwards' blog

Allison McSparron-Edwards

Allison is the MD of Consultrix, a consultancy which aims to help SMEs set and achieve their business goals and objectives.  Uniquely, Allison is also a chartered accountant & business psychologist, allowing her to combine her business sense with an ability to understand the human issues involved in any group working together.


Getting the balance right: How to lead a successful design agency


Many design agencies are run by talented creatives who believe they have unique insight. 

They live and breathe the rarefied atmosphere of the creative process that aims to produce the Single Grand Idea and captivate the consumer.

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