Ameet Chandarana's blog

Ameet Chandarana

Ameet is managing director of creative digital agency, Maynard Malone. With over 14 years of digital experience, Ameet has worked with a broad range of clients, helping to marry digital and offline activities, as well as general delivery of digital activity across the client’s base. www.maynardmalone.com

You Have 8 Seconds to Get My Attention, Go!

attention seeking by Jonny Hughes - https://www.flickr.com/photos/jonny2love/4500480251

The average attention span is now just 8 seconds.

A study by the National Centre for Biotechnology Information, U.S. National Library of Medicine shows the average attention span is down from 12 seconds 10 years ago to just eight seconds today.

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5 September 2014 by Ameet Chandarana

Making Your Brand A Digital Success

Remember that dancing pony? Of course you do.

It demonstrated that mobile network Three understand that ‘silly stuff’ is important to its users; and more importantly, that they want to be involved in the campaign itself.

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28 January 2014 by Ameet Chandarana