marc duke's blog

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Facebook Home is just the latest stage in the land grab for the digital medium of choice: mobile.

Smartphone lock screens and home screens are the battleground - coveted real estate which current players are trying to centre around themselves rather than creating value for the entire ecosystem based upon every competitor’s needs.

There are many ways in which retailers can strengthen the bond with their customers, but few are as vital as enhancing their mobile experience.

Mobile phones are the most popular devices on the planet and access to them is increasing every day – indeed, research by Apigee revealed most smartphone owners cannot last 24 hours without their favourite apps and games.

Despite substantial investment, only 1 in 4 gaming companies are collecting mobile phone numbers, and 1 in 10 are using SMS for bets in-play.

Recent research conducted by mobile intelligence and SMS platform provider, Dynmark, shows that despite 89% of gaming companies claiming to use SMS proactively to send welcome messages and encourage registration to deposit, only 10% are using it for time-critical promotions such as bets in-play.

The research, released to coincide with this week’s ICE Totally Gaming 2013 Conference, reveals that with competition intensifying, gaming companies have yet to master the art of sending the right SMS messages to the right customers on the right devices at the right time.