Ben Peacock's blog

Ben Peacock

Ben is developing and consolidating Outbrain's mobile strategy, working collaboratively with the company's marketing team to create events, sales literature and seminars to reach out to this growing sector.

Pump Up the Volume [VIDEO]

Can content shout? Ben Peacock from Outbrain knows that ‘amplifying’ a campaign can work, as proven by Do the Mobot.

The campaign

We partnered with Virgin Media and, via Fifty6 Media, the Mo Farah Foundation, to launch the campaign – raising profile and proceeds for the most vulnerable across East Africa.

The focus was a short video, narrated by DJ Tim Westwood, which provided step-by-step instructions on how to carry out Mo’s trademark move, encouraging users to upload their own videos. Each one earned a £2 donation courtesy of Virgin Media.

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