Julia Eilon's blog

Can Free Music Survive and Thrive?

I Like Music by RossinaBossioBAs I've been putting together the next Chinwag Live event (Music - who pays the piper? next week on 15th July, if you're around), it's becoming clear that the music industry provides one of the most dynamic and challenging environments for marketers, but despite the popularity of radio's online cousin, business models are still in a state of flux.

Online music consumption is growing rapidly through an almost endless number of channels, some legal, some paid-for, some ad-funded whilst illegal file sharing still represents the lion's share of listening and sharing.

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Advertising Woes for 2009?

Money Hand by NeubieA turbulent year is pretty much a good description of how I see 2009 shaping up for the online advertising industry.  For the consumer economy at large we all know the story by now, retailers and manufacturers both large and small are hitting the wall as consumer spend freefalls.

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