Mellissa Norman's blog

Mellissa Norman

Digital & Collaborative Business Strategist, working with Media-sauce to enable companies to work smarter and increase their business.  twitter: melmediasauce

Creative Industries Knowledge Transfer Network announce the ‘Leap Day Business Challenge’ as part of Social Media Week

Gibbon by Jon Kime

Use your leap day to review your business model!

The Creative Industries Knowledge Transfer Network (CI KTN) today challenged UK businesses to use February 29th to review their business model. The ‘Leap Day Business Challenge’ will be launched at the CI KTN’s event - The DNA of a Company: How social media is impacting business models.

“We’re extremely excited about the potential this challenge could unleash,” says Mel Norman, Theme Champion for Business Models and Growth at the CI KTN. “It’s aimed at company owners and CEOs who are running successful businesses, but who would like to stay ahead of the curve to secure their future. It’s sometimes hard when you’re focused on the day-to-day running of your company, to make time to review the way you’re doing business but in light of current technology disruptions, it could really add value.”

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How to Build a Collaborative Event…

Human Pyramid

Building a collaborative event is not for the faint hearted. Many an event producer has run for the hills when faced with a large committee of partners let alone trying to lead a large team of stakeholders.

If, however, you are brave and follow a few guidelines the benefits of collaboration can be mind-blowing and much bigger than you could ever manage on your own.

Here is a guide based on my learnings directing Social Media Week (SMW) the London Games Fringe & Onemedia.  During SMW we had over 53 event partners, 50+ venues, 110 events and 40 experts on the advisory board. All of this was accomplished in under 16 weeks and here is how:

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