SMW REWIND: Facebook Marketing ROI: A Masterclass [video]

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Tune into the livestream below to discover some of the strategies - and the results - of leading brands.

Watch the Livestream

Part One

Part Two