From AKQA to We Are Social: Shortlist for the 27th BIMA Awards Announced

The British Interactive Media Association (BIMA) have announced the shortlist for the 2012 BIMA Awards, hailing it as the most diverse agency spread in recent years.

Finalists for the 27th annual awards included Heinz for Get Well Soup, Skype for Say it with Skype, the Kaiser Chiefs bespoke album creation experience, BBC Sport’s website relaunch, Nike Academy, Pottermore, M&S for Pass the Parcel, and Microsoft for Brandon Generator.

As well as heavyweights AKQA, LBi and Profero, finalists also included smaller agencies such as Sagittarius Marketing and Jollywise Media. Another finalist of note was The Mill, massive in their respective sphere but a relative newcomer on the digital scene.

Chris Kempt, Chair of the BIMA Awards and MD of Kempt, said:

“Most of the names you’d expect to see on the list are there but we’re also delighted with the number of less well-known agencies nominated by our judges. It underlines the strength and diversity of UK digital and shows once again how BIMA is ahead of the curve in recognising upcoming talent.”